Cash for Clunkers

The Car Allowance Rebate System (acronym: CARS) is going into effect today. Commonly known as “Cash for Clunkers,” the program gives cash vouchers to people who trade in inefficient cars for new, cleaner ones. The New York Times’ Wheels blog summarizes:

Essentially, consumers can get up to $4,500 toward the purchase or lease of a new fuel-efficient car or truck if they bring in an old vehicle that gets a combined average mileage of 18 miles a gallon or less.

On paper, “Cash for Clunkers” hits something of an immediate domestic policy trifecta: it reduces our dependence on foreign oil; it saves Americans dollars at the pump, allowing for increased consumer spending (and the economic stimulus that generates); and it should help bolster the sputtering market for Detroit’s latest offerings.

And that’s not to mention the environmental benefits, which could be huge. (Does that make it a quadrafecta? A superfecta?) Gather this—American cars more than 12 years old account for only 25 percent of the miles driven in the United States, yet they produce roughly 75 percent of all automobile-born pollution, including greenhouse gasses and low-level pollutants like ozone and fine particulates that wreak havoc on the lungs of urban dwellers.

So now that the specifics of the program have been hammered out, how did we do? Bloomberg has more details:

Consumers will get $4,500 vouchers if the new car they are buying gets 10 miles-a-gallon better gas mileage than the model they are trading in. For light trucks, the improvement must be 5 mpg better than the older model, and for large light trucks, 2 mpg.

For a $3,500 voucher, the improvement for cars must be 4 mpg or better, for light trucks, 2 mpg, and for large light trucks, 1 mpg. The trade-in vehicle must be no older than a 1984 model and get 18 mpg or less in combined city/highway fuel economy.

New passenger cars purchased with the vouchers must get at least 22 mpg in city/highway fuel economy, light trucks must get at least 18 mpg, and large light trucks 15 mpg. Domestic as well as foreign models sold in the U.S. qualify.

Unfortunately, you can’t use one of these vouchers to buy an efficient used car. But the Sierra Club likes the program. They have a calculator up on their site that will show you the money and carbon you could save depending on your current car, new car, and annual miles driven.

Anyone out there planning to take advantage of this Cash for Clunkers program? What are you trading in and what are you getting?

Starting from Scratch

I paid $5 to rent Righteous Kill from Blockbuster today with great enthusiasm and anticipation. After all, it was De Niro and Pacino, united for the first time since Heat. Half hour into the movie, it started to get stuck. I moved the movie forward and back with one result - frozen screen.

So I cleaned the DVD with a clean cloth to start with, with cleaning liquid 5 minutes later and was tempted to put it in the dishwasher for a hail mary, but then I noticed a thin line across the diameter of the disk. Urggh! Scratches!

So I started wondering if there was an innovative way to remove scratches from CDs and DVDs. I scratched my head for 10 mins and came up with this one.

The Banana CD scratch remover

What you’ll need:

• A banana
• A banana peel - you will get this as a result of peeling the banana - wow! how insightful
  
• Some glass cleaner

1. Take a CD / DVD that has smudges and minor scratches on it. Better still if it is rented from BB and you were as frustrated as I was.
   
2. Using a circular motion, apply a freshly cut banana to it.
3. Next, wipe it down with the banana peel. The wax from the peel will help polish and further clean the disk.
4. Take a clean cotton cloth and wipe the entire surface of the CD / DVD. Be sure to apply moderate pressure while moving in a circular motion. This should be done for around 3 to 4 minutes.
5. Finally, spray the disc with glass cleaner and wipe it clean.

Voilà! Your scratched CD or DVD should now look like new! Please note that this trick will also help you repair scratched PS2 and Xbox CD’s and DVD’s.

Let me know if it works for you!

Michael Jackson Dead

5:32 Pm. WSJ alert! I thought the market lost 400 points. Instead I found out the world has lost MJ.
I suspected OD; the article said cardiac arrest. Well, I might still be right.

Anyways, however mixed up or eccentric this man child was, we've lost an incredible entertainer/musical genius. One, that in my opinion ranks up there with the likes of the Beatles and Elvis. I find the news of MJ's sudden death very sad and disturbing. I grew up with his music. There isn't a Michael Jackson song that I hear that doesn't remind me of a certain time of my life. And I'm sure that goes for many.

I don't know if he was a creepy pedophile, maybe he was just a perpetual little boy trapped in a man's body, who never ever got to live his childhood as a boy and was desperately trying to. A naivety of sorts. A true Peter Pan who was severely misunderstood and tortured in his own mind.

He certainly touched the lives of millions of children, metaphorically, I mean. He will forever be remembered for his music and the moonwalk.

R.I.P. Michael, you are missed.....................

Back from Europe

Just came back from Europe - Paris, Switzerland and Germany. Paris was Paris - wine, women et al. Switzerland was breathtaking - every time I opened my eyes, it was a postcard shot. Germany was relaxing - a good way to end the trip.

10 days, 3 countries, whirlwind trip - trip of a lifetime.

Here are some peeves, though:

1. While Switzerland has some of the most beautiful lakes in the world - Lake Zurich, Lake Luzern etc. why do Swiss drink bottled water for 5 EUR. BTW beer costs 3 EUR and wine costs 4 EUR. highly recommend either to water.

2. Are the Swiss hell bent on destroying what nature has given them by 1. smoking incessantly 2. smoking in all public places 3. making smoking a national pastime - 9 out of 10 people I saw had a light between their fingers!

3. Mona Lisa is overrated! Seriously!

Microsoft Zing - Is it the next big thing?

Microsoft, home of the Windows and the Zune, has just announced that they're going to launch Bing, a rebranding and reformatting of their search engine. So far, they've earmarked $100 million just for the marketing.

Bing, of course, stands for Something to challenge Google. The problem, as far as I can tell, is that it is trying to be the next Google. And the challenge for Microsoft is that there already is a next Google. It's called Google.

Google is not seen as broken by many people, and a hundred million dollars trying to persuade us that it is, is money poorly spent. In times of change, the rule is this:

Don't try to be the 'next'. Instead, try to be the other, the changer, the new.

If Microsoft adds a few features and they prove popular, how long precisely will it take Google to mirror or even leapfrog those features?

With $100 million, you could build (or even buy) something remarkable. Something that spread online without benefit of a lot of yelling and shouting. Something that changes the game in a fundamental way. The internet works best when you build a network, not when you buy a brand. In fact, I can't think of one successful online brand that was built with cash.

PSBBians - Omnipresent

Not the Malayalees, as popular jokes might say. Not the Chinese, as immigration stats might indicate. Not god, as theists might advocate. And definitely not peace as we all would like. But there is one species that inhabits every corner of the world: The PSBBian - yeah I wanted that to rhyme with the amphibian. Obviously Chicago is no exception.

I walk into an office party, expecting no surprises from the guest list; no Indians for sure I thought. Lo and behold! I come across this Indian guy who was drinking beer and talking to my friend. As the party progressed, I got a chance to catch up with him. As we discuss the weather, a nice opening with any stranger, and Cricket, never fails with an Indian, I found out that we was from my high school, PSBB, too, 2 years my senior. So we spent the rest of the party chatting in Tamil, discussing IPL, Vaaranam Aayiram and Sameera Reddy.

Always good to catch up with a PSBBian!

Meatball Sundae - Seth Godin

As someone who has been in Marketing for the last four years, two of them in Internet Marketing, I often wonder how to convince my bosses that internet marketing really works. Our bosses often make me prove ROI before test a new marketing concept.

But, "What's the ROI of putting on your pants in the morning?"

I often feel like asking my bosses if in the past few months, they've made a product or service decision based on a direct mail piece they received or based on a TV advertisement. (Almost no bosses have). Then I feel like asking if in the past few months they've used Google or another search engine to make a product or service decision. (Virtually all bosses have).

Well now I have something else to ask. Is Your Marketing out of Sync? Buy a copy of Seth Godin's Meatball Sundae. It is an important book. Meatball Sundae will be your tool to help others in your organization to understand what you already get and what you are eager to implement. It will help you to get the buy-in to do the new rules of marketing that you know makes sense.

But first your bosses may need to transform your company.

Meatball Sundae lays out in a convincing manner the transformations that are taking place in business today. These transformations mean that everything needs to be looked at carefully, including marketing. But to just toss new marketing onto the top of obsolete business models is like putting whipped cream and a cherry onto meatballs to make a sundae. (Yuk).

Godin tells a story I really like. Josiah Wedgewood, a potter in England in the 1800's at the start of the Industrial Revolution, was the first to create a factory with a production line and job specialization. He built a showroom and shipped product around the world. And he sold bespoke pieces to royalty but first displayed those fantastic and expensive creations for several months so all could see. (Wedgewood was a marketing genius AND a business pioneer.)

Josiah Wedgewood took advantage of changes in society and technology and changed the way business is done, made millions, and founded a company still famous today. But his brother Thomas Wedgewood stuck to the ways that all potters have worked in the past, barely made a living, and is forgotten today.

Godin says fourteen trends are completely remaking what it means to be a marketer. And while these trends are transforming organizations that have the right approaches, they are crippling the organizations that are stuck with nothing but meatballs. Once again, marketing is transforming what we make and how we make it.

If you ARE the boss, you should buy copies for your board members and investors...

A R Rahman wins Twin Oscars, Slumdog Millionaire 11 and Resul Pookutty 1

A. R. Rahman etched his name in history forever by winning two Oscar awards, for Slumdog Millionaire - best original soundtrack and best song. To cap it he even spoke in Tamil, which really gave me goosebumps. My wife and I were literall jumpin in joy as the secret was revealed. Truly historic moment indeed!

Earlier Resul Pookutty set the tone by winning his first Oscar.

Remarkable achievements, both!

A R Rahman wins 3 Oscar nominations

AR Rahman is now officially the first Indian with most Oscar nominations. I'm speechless, spell bounded, and running out of adjectives here. I want to congratulate him and wish him best of luck. I think I'll be in tears of joy when he performs on stage in Kodak Theater. Man o man this year is turning out to be so good. First there was Obama's presidency and now ARR's first Oscar appearance. Astounding !!!!

There's no doubt that Rahman will win at least one award, but I wouldn't be surprised if he bags both. Regardless, this is an achievement in itself. Though Slumdog Millionaire's soundtrack is great, it is definitely not one of his best. So I see his nomination and potential award(s) as a lifetime achievement rather than for his best effort to date. A feat which comes as a token of appreciation for all the years of hardwork he's done. Yet another proud moment for India and all Rahman fans.

Jai Ho ARR !!

BTW, Resul Pookutty also won a nomination in the sound engineering and editing category. Resul will forever be known as "the other guy" who got an Oscar nomination, simple because he is overshadowed by ARR.

A R Rahman wins Golden Globe

About 4 minutes and 28 secs ago, I witnessed a proud live moment in Indian cinema. A. R. Rahman won the Golden Globe Award for "original soundtrack in a motion picture" for Slumdog Millionaire.

The fact that Rahman beat the likes of James Newton Howard and Hans Zimmer to the award is truly amazing. The shy and down-to-earth composer who had said earlier that “he was surprised” when he was nominated for the award has done the whole country proud by winning it, becoming the first Indian to do so. Shy as always, the Mozart from Madras thanked a billion Indians for their prayers.

Given that the Golden Globes are a precursor to the Oscars, will it be the first Oscar for India since Bhanu Athaiyya for Gandhi in 1982? Let's wait and see!

Updated: Video