Monday, December 28, 2009

200X: A decade to digest

I thought of many ways to look back at the last ten years and reflect. Everything from a version of "We didn't start the fire" to a chronological analysis was on the cards. Then I decided to go back to the basics - the alphabet. So I present to you the 33 things I best remember the last decade for:

Airports: Remember when you didn't have to take your shoes off before getting on a plane? Remember when you could bring a bottled drink on board? 9/11 changed all that and airports will never be the same.

App: There's an app for that! The phrase comes from Apple iPhone advertising, but could apply to the entire decade's gadget explosion, from laptops to GPS systems. If you don't own an iPhone you ain't cool!

Blog: I blog, you blog, he blogs ... How did we spend our time before blogging?

Blackberry: In 1999 a blackberry was a mere summer fruit. Introduced in 2002, the smartphone is now considered essential by corporate CEOs and moms planning playdates. Cell phones have almostl replaced land lines. On the downside, they've made cheating on a spouse more difficult — just ask Tiger Woods.

Columbia: the space shuttle that carried Kalpana Chawla and never came back...or came back in pieces.

DVRs: Suddenly, DVR-ing is a verb, and what it means is this: There's no reason to know anymore what channel your program is on, and what time....wait a minute, you still need that to program your DVR.

Eight: 8 Olympic gold medals at Beijing, 6 more from earlier editions, people still wonder if Michael Phelps was the result of a genetic mutation!

Florida: Elections were the fairest way to decide in a democracy. All that changed when George W. Bush claimed the presidency over Al Gore, a day after the U.S. Supreme Court ruled that the Florida Supreme Court's decision requiring a statewide recount was unconstitutional.

Google: This was the decade that Google became a part of our brain function and vocabulary. If you don't know something - Just Google it.

GPS: We can't get lost anymore — or at least it's pretty hard, with the ubiquitous GPS systems. But you'd better type in your location carefully: One couple made a 400-mile mistake this year by typing "Carpi" rather than "Capri."

Harry Potter: The West never really had rich mythology to boast of...until JK Rowling decided to change that. 7 books and 8 movies later...yeah the last book is now made into 2 movies..., Mr. Potter is the world's greatest wizard, ahead of David Copperfield!

iPod: An icon of the digital age, it's hard to believe this portable media player was first launched in 2001. Six years later the 100 millionth iPod was sold. To me it will always be the precursor to the iPhone.

Jackson: Michael, of course. The trials, tribulations and the end. He will always be remembered for Thriller and the millions of children he touched...I meant their lives!

Karim: Jawed Karim, founder of YouTube. Seriously, let's end this list and go kill some time by watching ... YouTube videos!

Lance: Armstrong - The ultimate sportsman.

Mumbai: Terrorism was not new to India nor to Mumbai, but 26/11 was exponentially, a new chapter. The Taj, Leopold Cafe, Victoria Terminus - historical landmarks and hubs of public activity in India's financial capital were targeted and homeland security was exposed.

Netflix: The DVD by mail service that brought prices down and gave me one more thing to procrastinate.

Oscars: 2009 will also be known as the Year of Rahman. His best music arguably was in the 90's but his legacy was defined in 2009 with twin Oscars for Slumdog Millionaire...and he is from my high school.

Peace: or the lack there off. Started with the war on terror, fought in the wrong place, of course. Terrorists were in Afghanistan and there were no WMDs in Iraq. So much for intelligence! Don't get me started on the Nobel!

al-Qaeda: (Ok, I cheated a bit with the phonetics.) The group that symbolized world terror with an event that proved that none was immune to terrorism.

Reality TV: As a nation, we became addicted to reality TV, from "American Idol" to "Survivor" At decade's end, the Salahis of gatecrashing fame give reality TV some unwanted attention.

Recession: We saw it at the beginning of the decade and much to our own bewilderment we saw at the end too. Dot Com burst followed by the Wall Street wiggle.

Starbucks: It's a cliche that there's one on every block, but sometimes it seemed like it — and millions now consider it normal to spend $4 or so on a coffee in the morning, ridiculous!

Texting: R u still rding this blg? Hp u r. E-mail is so '90s.

TV: Television screens became bigger and flatter. At the same time, though, people were watching movies and videos on the tiniest screens imaginable. Gosh I miss the old set with an hourglass figure and a nice rear!

Twitter: The new social network introduced tweets, retweets, follows and trending topics — as long as it fit in 140 characters.

Usain Bolt: You cannot find a more aptly named athlete. Speed redefined. Just don't fall down from grace, please!

Victory: Sen. Barack Obama's forefathers dreamed of becoming free. He became the leader of the free World. Tried to avoid this cliched mention, but can't. Too big of a moment.

Wii: In a sea of ever-more-sophisticated video games, this simple console became the decade's breakout hit by appealing to the non-gaming masses. Wiis became a center of family gaming, home fitness and even senior socializing.

Wikipedia: time to sell those big volumes adorning book shelves. Encyclopedia Britannica? Is that Latin for a British bicycle?

X-rated: Superbowls used to be PG13. They still are. But half time shows are a different matter altogether. Wardrobe malfunction became Janet Jackson's greatest contribution to the English language.

Y2K: the ultimate anti-climax as we welcomed the millennium. Fears of computers crashing and the world coming to a halt only materialized in Hollywood.

Zuckerberg: and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin, launched Facebook from their Harvard dorm room. Can you believe this social networking site was once limited only to Harvard students? Silly Geeks! Now it's a time-sucking obsession for more than 300 million users globally and a whole new form of social etiquette: It's not official unless it is on FB.

Thursday, December 10, 2009

Curb Your Enthusiasm - Seinfeld reunion

"That ending was so much better than the one that I wrote." -Larry David says in an unusual display of humility. You almost wonder if he was talking about the ending to the reunion special, or the "Seinfeld" finale.

Here is my opinion on the "Seinfeld" finale: It's not that it didn't work because the characters were revealed to be selfish and shallow and awful human beings. We already knew that. It didn't work because Larry was worried that his audience hadn't figured this out on their own, and that he needed to tell them. And his need to make that point got in the way of the comedy. It wasn't an episode; it was a list of all the bad things Jerry, George, Elaine and Kramer had ever done.

And he's always been adamant (including in a line in this episode) that he has no regrets about the finale. But I feel like Larry has given "Seinfeld" fans the ending they deserved but didn't get a decade ago.

In fairness, placing this "Seinfeld" reunion in the confines of a "Curb" episode makes it easy for it to stand out. It's all the good bits, none of the plot mechanics: just joke, joke, joke, joke, joke. But what we did see of it, here and in "The Table Read," felt much more along the lines of what the finale should have been: just one last collection of stories involving these four socially maladjusted people.

Now, as an episode of "Curb," I'd put this one a little behind "The Table Read," which had the benefit of introducing most of the reunion show jokes already - though this episode featured Jerry's wonderful rant about BlackBerry etiquette. But it still had plenty of inspired moments, whether it was Larry smiling through his pure hatred for Mocha Joe as he filled his tip cup with $20 bills, or the use of "Having said that" as a classic Seinfeld-style catchphrase.

The highlight, easily, was Larry's brief attempt to play George Costanza, and the bizarre meta moment of Larry David broadly playing the mannerisms of an actor who became famous for playing a shorter, stockier, slightly more lovable version of himself.

In the end, the episode provides the exact kind of happy endings that "Seinfeld" itself eschewed: the reunion comes together and is terrific, and Larry and Cheryl get back together, albeit with Cheryl getting an instant reminder of why she left the guy in the first place.

As a "Seinfeld" fan, I feel like I finally got all I needed to see of Jerry and friends. Having said that, I never seem to get enough of the fab five (I had to sneak that in!)

Saturday, December 5, 2009

Golf Digest Magazine Cover: Obama/Tiger Woods

The issue is available on newsstands now and CNBC reports that Golf Digest says it has no plans to pull it.

"10 Tips Obama can take from Tiger"? Huh. I can think of a few dozen. (Aside: "How to outsmart your buddies"? "Load it & let it go"? This cover is a gold mine of unintentional comedy.)

Tiger and Obama have a history; Tiger spoke at Obama's inauguration and later visited the White House. Obama, of course, has begun embracing golf despite being more of a basketball guy on the campaign trail.

There's also a complementary list -- 10 things Tiger could learn from Obama -- and there's plenty of opportunity for one-liners there as well. Or you could come up with a Letterman List of things that Tiger could learn from Clinton...Bill, of course.

P.S: Courtesy a friend: Heard Tiger is changing his name to Cheetah!

Friday, December 4, 2009

The US sneezes and Dubai catches a cold!

Last week, when most Americans were busy eating turkeys, the world was hit with news that Dubai, one of the seven emirates in the UAE, now seems to be defaulting on its debt, rattling global markets. This photo feature in the NY Times presents a dark, but interesting picture of the situation.

Dubai had invested tens of billions of dollars in real estate, construction and other activities in a bid to lessen its dependence on oil exports. Diversification is not a bad way to hedge risk, financially speaking. But as they are now learning, dependence on real estate and construction, financed by inflationary credit is not really hedging. Wait a minute! Didn't the US already prove that to the world?

True, but a big difference is the strengths of the two economies - while the US economy is built on a strong foundation of innovation, financial endurance, technological brilliance and entrepreneurial spirit for more than a century, Dubai's is primarily that of an oil merchant, with a spattering of other businesses trying to take shelter in its tax-friendly shores. Dubai has merely exploited natural resources and has been importing talent from abroad with little skills and knowledge-transfer to drive its economy. In other words, the US can catch a cold, close a few banks, foreclose a few homes and survive the swine flu, but Dubai might not.

Also, given its heavy dependence on the US and Europe, this should not have been a surprise at all. Alas, the learning probably came too late for the Arabs.

It is difficult to say with certainty at this point what the repercussions will be. The most likely scenario is that the damage will be largely limited to the Arab Middle East as most of Dubai's dealings are made according to the principles of Islamic finance (which non-Muslims have limited stakes in) and that the repercussions for the rest of the world will be limited. However, a small risk exists that the problems will spread through indirect mechanisms to the rest of the world - definitely India and Pakistan whose expatriates have flooded the Gulf for years.

But, given Dubai's control over the oil supply of the World, it is only a matter of time before a bail-out package arrives from Washington DC, funded by the taxpayers of the US, for a lifetime supply of cheap oil - from Obama with love!

Thursday, October 15, 2009

YGWYPF

During my trip a few months ago to New York City, I picked up some “I Heart NY” t-shirts as souvenirs. After some haggling at one of the hundreds of tourist shops near Times Square (cheap enough so I felt like I didn’t have to take the subway to Chinatown), I happily packed up about 10 of them, brought them home, and doled them out to family and friends.

This is what they looked like after one washing:


You Get What You Pay For!

Thursday, September 17, 2009

If Indian then IT...

I was at a Kellogg networking session interacting with classmates, alumni and friends when one of my Indian classmates came over. After the initial ice-breaker (Chicago weather, usually), he immediately asked "I assume you are in IT?".

Though not probabilistically a bad assumption to make, I felt it was socially inappropriate. In fact, I felt offended. I felt like screaming - "I am not your typical Indian guy!" While I didn't make an attempt to guess his field of work, I felt he was crossing his social limits. It is almost like asking a woman if she was pregnant!

So what is it with Indians and stereotypes?

I remember a grill house in Dallas that I used to frequent where the server would almost always ask me and my friends - "Veggie burger?". My friend would get annoyed at this and order a double angus burger just to demonstrate the invalidity of the waiter's assumption.

Another typical restaurant situation is for the waiter to assume that my drink for the night is "water, no ice". I might still ask for it, but the waiter has no business to order my drink for me. These days, I say - "water, lots of ice"

The list goes on.

The point is that everyone tries his/her best to demonstrate that he/she is different. That being the case, to make Indians, or for that matter anyone a stereotype, is a cardinal sin!

Sunday, August 16, 2009

Do we need paper receipts?

On a recent trip to Walmart for "a few small, inexpensive items" that usually add up to a surprisingly large number, I got a long receipt measuring from my head to my waist. Given my 5'11" frame that was approximately 36 inches. Sadly, there are certainly longer ones out there. It’s crazy that every time we purchase something we’re handed a newly-minted, custom-made piece of trash made from paper, no less. The experience brought back memories of my recent trip to Switzerland, where I was asked in every store whether I want a ‘ticket’, if I said no, the cashier basically just did not print one out. It is not as if the store detective was going to grab me at the door, with a bag full of groceries in Migros or COOP …at least they have a way of reducing the amount of ’scrap’ paper.

If there’s anything the internet and behavioral psychology have taught us, it’s that smart, small ripples can have big cumulative effects. So it is time we solved this problem of producing junk every time we transact.

Let’s just make receipts available on an “opt in” basis, rather than assuming everyone always wants one. We’d save a lot of paper and ink. Also, with everything from shopping to friendships going digital, why not receipts. Stores should just capture receipts digitally, and make it accessible online if you want them. A great example is the Apple store which emailed the receipts of my last purchase. As always, the "fruit" company, as Forrest Gump famously noted, seems to be on the cutting edge of innovation!

If you were to take this idea further, here are a couple of thoughts:

1) Charge people if they want a printed receipt, with the money going directly to planting a tree with the Arbor Day Foundation. How could Whole Foods say no to this one?

2) Receipts are also a problem at restaurants (i.e., credit card slips). Let’s put e-signature screen at or in the tables to save on paper and send receipts directly to email. So easy. So environment friendly.

Let's say no to receipts!

Wednesday, July 29, 2009

Breakfast Italiano! - Eggs in tomato and basil

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It’s wet, it’s grey, it’s dark at 1 o’ clock in the day, there’s a recession, the country is falling apart, I’m working too much, I NEED comfort food!! OK, maybe it’s not that bad. This recipe is a perfect “pick me up” when you need something warm and comforting, it’s as far from “fine dining” as you can get, it’s wet, sloppy, requires lots of bread for mopping and is the perfect cure for a bad mood. There’s no way to dress it up, it’s simple, rustic and soooooo delicious. I love fried eggs anyway so the addition of tomato sauce makes it even better.

what you need:

1 x 400g tin of Italian tomatoes

4 eggs

1 small onion

1 clove garlic

olive oil

6-8 leaves basil

grated Parmesan cheese

sea salt and black pepper

tsp sugar

lots of crusty bread or Parmesan mash

what to do:

1. chop your onion and garlic

2. fill the base of a pan with oil, add your onions and garlic and cook over a low heat for 7-10 mins until soft but not coloured

3. add your tomatoes and cook for 10 mins until starting to thicken, season, add your sugar and basil and cook for a couple of minutes

4. add your eggs to your sauce

5. cover and cook until the white is cooked and the yolk is soft and runny

6. season and sprinkle with Parmesan cheese

7. serve with crusty bread and enjoy the childish fuzzy feeling of breaking the egg

eat, mop, slurp……….repeat!!


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buon appetito!

Thursday, July 16, 2009

Scared of heights? Try "The Ledge"

The Ledge — Sears Tower SkyDeck

For those scared of heights, the Sears Tower Skydeck was probably never on their list of “must-see’s.” But the new glass floored observation point will undoubtedly thrill those looking for the ultimate view from the United States’ tallest building.

“I’m not going out on that thing” is one common reaction to the just opened addition to the Skydeck, named “The Ledge.” But even more common is an exclamation of amazement (with perhaps a tinge of fear) from those who have stood looking between their feet 103 floors straight down. And yes, a very high percentage of the younger visitors do seem determined to lie down on The Ledge as you can see from the photo above taken opening weekend.

Looking down from The Ledge in Sears Tower

Maybe you have never been, or maybe you’re a Chicago native who has been to the top a number of times. Either way, with the Ledge you have a whole new reason to go.

Sunday, July 12, 2009

Alternative Uses for Everyday Things

The recently-launched AltUse website does exactly what you’d think it would do: suggest alternative uses for everyday objects around your home (Not in a “make a hat out of newspaper” kind of way, but more in a “coffee grounds make excellent fertilizer” kind of way). I would link to some of the more engaging entries—like the Aspirin Facial, or Toothpaste Bruise Healing—if the website itself wasn’t contstrcuted so poorly (you can’t link to individual entries, it seems, and some weird scripting prevents the use of the backward and forward navigation buttons). Despite these limitations, I like the idea that this database is out there and growing; the spirit of waste-not-want-not revised in a modern context.

Monday, July 6, 2009

Cash for Clunkers

The Car Allowance Rebate System (acronym: CARS) is going into effect today. Commonly known as “Cash for Clunkers,” the program gives cash vouchers to people who trade in inefficient cars for new, cleaner ones. The New York Times’ Wheels blog summarizes:

Essentially, consumers can get up to $4,500 toward the purchase or lease of a new fuel-efficient car or truck if they bring in an old vehicle that gets a combined average mileage of 18 miles a gallon or less.

On paper, “Cash for Clunkers” hits something of an immediate domestic policy trifecta: it reduces our dependence on foreign oil; it saves Americans dollars at the pump, allowing for increased consumer spending (and the economic stimulus that generates); and it should help bolster the sputtering market for Detroit’s latest offerings.

And that’s not to mention the environmental benefits, which could be huge. (Does that make it a quadrafecta? A superfecta?) Gather this—American cars more than 12 years old account for only 25 percent of the miles driven in the United States, yet they produce roughly 75 percent of all automobile-born pollution, including greenhouse gasses and low-level pollutants like ozone and fine particulates that wreak havoc on the lungs of urban dwellers.

So now that the specifics of the program have been hammered out, how did we do? Bloomberg has more details:

Consumers will get $4,500 vouchers if the new car they are buying gets 10 miles-a-gallon better gas mileage than the model they are trading in. For light trucks, the improvement must be 5 mpg better than the older model, and for large light trucks, 2 mpg.

For a $3,500 voucher, the improvement for cars must be 4 mpg or better, for light trucks, 2 mpg, and for large light trucks, 1 mpg. The trade-in vehicle must be no older than a 1984 model and get 18 mpg or less in combined city/highway fuel economy.

New passenger cars purchased with the vouchers must get at least 22 mpg in city/highway fuel economy, light trucks must get at least 18 mpg, and large light trucks 15 mpg. Domestic as well as foreign models sold in the U.S. qualify.

Unfortunately, you can’t use one of these vouchers to buy an efficient used car. But the Sierra Club likes the program. They have a calculator up on their site that will show you the money and carbon you could save depending on your current car, new car, and annual miles driven.

Anyone out there planning to take advantage of this Cash for Clunkers program? What are you trading in and what are you getting?

Sunday, June 28, 2009

Starting from Scratch

I paid $5 to rent Righteous Kill from Blockbuster today with great enthusiasm and anticipation. After all, it was De Niro and Pacino, united for the first time since Heat. Half hour into the movie, it started to get stuck. I moved the movie forward and back with one result - frozen screen.

So I cleaned the DVD with a clean cloth to start with, with cleaning liquid 5 minutes later and was tempted to put it in the dishwasher for a hail mary, but then I noticed a thin line across the diameter of the disk. Urggh! Scratches!

So I started wondering if there was an innovative way to remove scratches from CDs and DVDs. I scratched my head for 10 mins and came up with this one.

The Banana CD scratch remover

What you’ll need:

  • A banana
  • A banana peel - you will get this as a result of peeling the banana - wow! how insightful
  • Some glass cleaner
  1. Take a CD / DVD that has smudges and minor scratches on it. Better still if it is rented from BB and you were as frustrated as I was.
  2. Using a circular motion, apply a freshly cut banana to it.
  3. Next, wipe it down with the banana peel. The wax from the peel will help polish and further clean the disk.
  4. Take a clean cotton cloth and wipe the entire surface of the CD / DVD. Be sure to apply moderate pressure while moving in a circular motion. This should be done for around 3 to 4 minutes.
  5. Finally, spray the disc with glass cleaner and wipe it clean.

Voilà! Your scratched CD or DVD should now look like new! Please note that this trick will also help you repair scratched PS2 and Xbox CD’s and DVD’s.

Let me know if it works for you!

Thursday, June 25, 2009

Michael Jackson Dead


5:32 Pm. WSJ alert! I thought the market lost 400 points. Instead I found out the world has lost MJ.
I suspected OD; the article said cardiac arrest. Well, I might still be right.

Anyways, however mixed up or eccentric this man child was, we've lost an incredible entertainer/musical genius. One, that in my opinion ranks up there with the likes of the Beatles and Elvis. I find the news of MJ's sudden death very sad and disturbing. I grew up with his music. There isn't a Michael Jackson song that I hear that doesn't remind me of a certain time of my life. And I'm sure that goes for many.

I don't know if he was a creepy pedophile, maybe he was just a perpetual little boy trapped in a man's body, who never ever got to live his childhood as a boy and was desperately trying to. A naivety of sorts. A true Peter Pan who was severely misunderstood and tortured in his own mind.

He certainly touched the lives of millions of children, metaphorically, I mean. He will forever be remembered for his music and the moonwalk.

R.I.P. Michael, you are missed.....................

Friday, May 15, 2009

Back from Europe

Just came back from Europe - Paris, Switzerland and Germany. Paris was Paris - wine, women et al. Switzerland was breathtaking - every time I opened my eyes, it was a postcard shot. Germany was relaxing - a good way to end the trip.

10 days, 3 countries, whirlwind trip - trip of a lifetime.

Here are some peeves, though:

1. While Switzerland has some of the most beautiful lakes in the world - Lake Zurich, Lake Luzern etc. why do Swiss drink bottled water for 5 EUR. BTW beer costs 3 EUR and wine costs 4 EUR. highly recommend either to water.

2. Are the Swiss hell bent on destroying what nature has given them by 1. smoking incessantly 2. smoking in all public places 3. making smoking a national pastime - 9 out of 10 people I saw had a light between their fingers!

3. Mona Lisa is overrated! Seriously!












Friday, May 1, 2009

Microsoft Zing - Is it the next big thing?

Microsoft, home of the Windows and the Zune, has just announced that they're going to launch Bing, a rebranding and reformatting of their search engine. So far, they've earmarked $100 million just for the marketing.

Bing, of course, stands for Something to challenge Google. The problem, as far as I can tell, is that it is trying to be the next Google. And the challenge for Microsoft is that there already is a next Google. It's called Google.

Google is not seen as broken by many people, and a hundred million dollars trying to persuade us that it is, is money poorly spent. In times of change, the rule is this:

Don't try to be the 'next'. Instead, try to be the other, the changer, the new.

If Microsoft adds a few features and they prove popular, how long precisely will it take Google to mirror or even leapfrog those features?

With $100 million, you could build (or even buy) something remarkable. Something that spread online without benefit of a lot of yelling and shouting. Something that changes the game in a fundamental way. The internet works best when you build a network, not when you buy a brand. In fact, I can't think of one successful online brand that was built with cash.

Wednesday, April 15, 2009

PSBBians - Omnipresent

Not the Malayalees, as popular jokes might say. Not the Chinese, as immigration stats might indicate. Not god, as theists might advocate. And definitely not peace as we all would like. But there is one species that inhabits every corner of the world: The PSBBian - yeah I wanted that to rhyme with the amphibian. Obviously Chicago is no exception.

I walk into an office party, expecting no surprises from the guest list; no Indians for sure I thought. Lo and behold! I come across this Indian guy who was drinking beer and talking to my friend. As the party progressed, I got a chance to catch up with him. As we discuss the weather, a nice opening with any stranger, and Cricket, never fails with an Indian, I found out that we was from my high school, PSBB, too, 2 years my senior. So we spent the rest of the party chatting in Tamil, discussing IPL, Vaaranam Aayiram and Sameera Reddy.

Always good to catch up with a PSBBian!

Wednesday, March 18, 2009

Meatball Sundae - Seth Godin

As someone who has been in Marketing for the last four years, two of them in Internet Marketing, I often wonder how to convince my bosses that internet marketing really works. Our bosses often make me prove ROI before test a new marketing concept.

But, "What's the ROI of putting on your pants in the morning?"

I often feel like asking my bosses if in the past few months, they've made a product or service decision based on a direct mail piece they received or based on a TV advertisement. (Almost no bosses have). Then I feel like asking if in the past few months they've used Google or another search engine to make a product or service decision. (Virtually all bosses have).

Well now I have something else to ask. Is Your Marketing out of Sync? Buy a copy of Seth Godin's Meatball Sundae. It is an important book. Meatball Sundae will be your tool to help others in your organization to understand what you already get and what you are eager to implement. It will help you to get the buy-in to do the new rules of marketing that you know makes sense.

But first your bosses may need to transform your company.

Meatball Sundae lays out in a convincing manner the transformations that are taking place in business today. These transformations mean that everything needs to be looked at carefully, including marketing. But to just toss new marketing onto the top of obsolete business models is like putting whipped cream and a cherry onto meatballs to make a sundae. (Yuk).

Godin tells a story I really like. Josiah Wedgewood, a potter in England in the 1800's at the start of the Industrial Revolution, was the first to create a factory with a production line and job specialization. He built a showroom and shipped product around the world. And he sold bespoke pieces to royalty but first displayed those fantastic and expensive creations for several months so all could see. (Wedgewood was a marketing genius AND a business pioneer.)

Josiah Wedgewood took advantage of changes in society and technology and changed the way business is done, made millions, and founded a company still famous today. But his brother Thomas Wedgewood stuck to the ways that all potters have worked in the past, barely made a living, and is forgotten today.

Godin says fourteen trends are completely remaking what it means to be a marketer. And while these trends are transforming organizations that have the right approaches, they are crippling the organizations that are stuck with nothing but meatballs. Once again, marketing is transforming what we make and how we make it.

If you ARE the boss, you should buy copies for your board members and investors...

Sunday, February 22, 2009

A R Rahman wins Twin Oscars, Slumdog Millionaire 11 and Resul Pookutty 1

A. R. Rahman etched his name in history forever by winning two Oscar awards, for Slumdog Millionaire - best original soundtrack and best song. To cap it he even spoke in Tamil, which really gave me goosebumps. My wife and I were literall jumpin in joy as the secret was revealed. Truly historic moment indeed!

Earlier Resul Pookutty set the tone by winning his first Oscar.

Remarkable achievements, both!

Sunday, February 1, 2009

A R Rahman wins 3 Oscar nominations

AR Rahman is now officially the first Indian with most Oscar nominations. I'm speechless, spell bounded, and running out of adjectives here. I want to congratulate him and wish him best of luck. I think I'll be in tears of joy when he performs on stage in Kodak Theater. Man o man this year is turning out to be so good. First there was Obama's presidency and now ARR's first Oscar appearance. Astounding !!!!

There's no doubt that Rahman will win at least one award, but I wouldn't be surprised if he bags both. Regardless, this is an achievement in itself. Though Slumdog Millionaire's soundtrack is great, it is definitely not one of his best. So I see his nomination and potential award(s) as a lifetime achievement rather than for his best effort to date. A feat which comes as a token of appreciation for all the years of hardwork he's done. Yet another proud moment for India and all Rahman fans.

Jai Ho ARR !!

BTW, Resul Pookutty also won a nomination in the sound engineering and editing category. Resul will forever be known as "the other guy" who got an Oscar nomination, simple because he is overshadowed by ARR.

Sunday, January 11, 2009

A R Rahman wins Golden Globe

About 4 minutes and 28 secs ago, I witnessed a proud live moment in Indian cinema. A. R. Rahman won the Golden Globe Award for "original soundtrack in a motion picture" for Slumdog Millionaire.

The fact that Rahman beat the likes of James Newton Howard and Hans Zimmer to the award is truly amazing. The shy and down-to-earth composer who had said earlier that “he was surprised” when he was nominated for the award has done the whole country proud by winning it, becoming the first Indian to do so. Shy as always, the Mozart from Madras thanked a billion Indians for their prayers.

Given that the Golden Globes are a precursor to the Oscars, will it be the first Oscar for India since Bhanu Athaiyya for Gandhi in 1982? Let's wait and see!

Updated: Video