East or West, India is a land of snake charmers at its best

I saw two ads on cable TV today (Vitamin Water & Tanqueray Rangpur) on different channels within a span of 20 minutes and interestingly enough both featured India, symbolized not by the Taj or the Himalayas, not Gandhi or Aishwarya (supposedly the two most recognized Indians in the world) and definitely not the sprawling IT corridors of Bangalore or Hyderabad. India was proudly represented by the antediluvian images of snake charmers and their pets showing off their latest moves. I would have had a good laugh had the ads shown a call center in Bangalore or Noida.

So what is it with the West and its perception of India as a land of magic, swamis, snakes and most bizarre of cultures and spiritualism. Is the West oblivious to the developments that have taken place in the country over the last 20 years, from becoming the services hub of the world to housing R&D centers for global leaders like GE and Intel and becoming the twelfth largest economy in the world in that process (with a GDP growth rate of 9.4% in 2006-07)? Or is it just a blurred vision of a few that keeps reinforcing the stigmatic images of the country that was made popular by BBC shows and the Indiana Jones adventures? A third possibility is that though the West has embraced India when it comes to recruiting its brilliant engineers, setting up its latest product centers or accepting the importance of Yoga and Karma in their day today lives, it continues to market the country to its common man as it has always done - deliberately choosing to ignore the sublime growth of a new nation, perhaps as a result of the inertia to preserve the mystique and exoticness that has been long associated with the country. Having spent the last 6 years in the US, my personal opinion is that it is the listless work of a few that continues to project India in such deprecating ways.